Supercharge Your Amazon Sales: A Case Study on Increasing Revenue by $122,000 per Month and Reducing ACOS from 36% to 25%

Introduction:

Welcome to another captivating Amazon PPC case study! In this article, we’ll delve into a meticulously researched success story that showcases how a company managed to skyrocket its sales by an impressive $122,000 per month while simultaneously slashing its Advertising Cost of Sales (ACOS) from 36% to 25%. We’ll explore the situation, the carefully chosen strategies employed, and the remarkable results achieved in just three months.

The Situation:

The featured company was already performing exceptionally well on Amazon, proudly holding an Amazon’s Choice badge. They had been meticulously managing their Amazon advertising in-house and were initially hesitant to seek external assistance. The owner believed they were already ranking high for their primary keywords, and their PPC performance was deemed satisfactory. However, recognizing the untapped potential for improvement and the need to save valuable time, the owner decided to entrust their Amazon advertising to a specialised Amazon marketing agency, opting for their core service – Amazon Growth Management: PPC & more.

The Results:

In a mere three months, this strategic decision bore fruit, and the company’s performance witnessed a remarkable transformation. Let’s delve into the impressive results achieved with the aid of carefully researched keywords:

Sales Growth: The company experienced a significant boost in monthly sales, achieving an increase of $122,000 per month.ACOS Improvement: The Advertising Cost of Sales (ACOS) dropped from a relatively high 36% to a more efficient 25%.

How Did They Achieve This?

Optimising Sponsored Ads: The agency focuses on refining Sponsored Products and Sponsored brand campaigns with expertly selected keywords. This optimization led to increased visibility and efficiency in ad spend.

Leveraging Amazon DSP Ads: Amazon DSP (Demand-Side Platform) Ads, an emerging feature, played a pivotal role in expanding the company’s reach beyond Amazon’s platform. By targeting potential customers across the internet with carefully researched keywords, the brand managed to tap into a new customer base.

  • DSP Results: The numbers for Amazon DSP Ads speak for themselves:
    • Monthly spend averaged around $10,000.
    • Monthly sales exceeded $40,000, thanks to strategically placed keywords.
  • Budget Flexibility: While Amazon typically requires a minimum monthly ad spend of $35,000 for DSP Ads, the agency’s prowess in securing package deals for its clients allowed them to start with budgets as low as $10,000 per month, all while maintaining keyword-driven ROI.

Ready to Boost Your Sales with Amazon DSP Ads and Keywords?

If you’re intrigued by the potential of Amazon DSP Ads for your brand and want to explore this dynamic advertising avenue enhanced by meticulously researched keywords, don’t hesitate to take the next step.

Conclusion:

This meticulously researched case study highlights the incredible results achieved through strategic Amazon advertising management. By leveraging well-chosen keywords and optimizing sponsored ads with Amazon DSP, the company achieved a significant increase in sales while significantly reducing its ACOS. This success illustrates the potential for substantial expansion on Amazon with the right approach and keyword strategy.

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